“The entire industry is gathered here”

For Ruukki, this year’s Bygg Reis Deg has been a major success. “It’s been fantastic to meet both existing and new customers. The turnout has exceeded all expectations,” says Lina Alexandersson, Marketing Manager Scandinavia.

A professional, inclusive meeting place

Ruukki exhibited with a stand and also took part in the seminar programme — a combination that proved highly effective. “We gave a presentation at the seminar, and it was incredibly cool to see so many visit our stand afterwards because they became curious. It shows the value of being visible across multiple channels at the fair,” Alexandersson remarks.

She describes Bygg Reis Deg as a “professional and inclusive meeting place”. “It feels like we are building the fair together. The whole organising team is committed, and our collaboration with Bygg Reis Deg has been excellent. It’s exciting to see how many exhibitors really prepare and bring something extra,” she adds.

Expectations fulfilled — and then some

This was Ruukki’s first participation in many years, and the results have far surpassed expectations. “Our goal was first and foremost to meet the right target groups — craftsmen, decision-makers and architects — and we have absolutely done that. In addition, the internal teamwork and the interaction with other exhibitors have added tremendous value,” says Alexandersson.

Bygg Reis Deg: “A must-be-there” for the industry

Alexandersson describes the fair as a meeting place you simply have to attend. “The quality is extremely high and the size is just right. Here the entire industry gathers, and if you’re serious about future growth, you must be present. This is right up there with — and perhaps better than — many international fairs,” she emphasises.