How to Succeed as an Exhibitor

Bygg Reis Deg is the construction industry’s most important exhibition, returning from 15–18 October 2025. This is where the entire value chain gathers to showcase the best in solutions, products, services, and knowledge. For exhibitors, it presents a unique opportunity to strengthen relationships with both new and existing clients, launch innovations, and enhance competitive advantage. But how can you ensure your presence delivers real value? 

We’ve gathered the most valuable tips from exhibitors with the most experience from the event to help you maximise your return on investment. 

Set Clear, Strategic Objectives 

A stand at Bygg Reis Deg is not simply a promotional platform – it’s a springboard for future business. Whether your aim is to launch new products, generate qualified leads, recruit talent, or deepen client relationships: Set a clear goal and purpose for your participation. This allows you to align your stand design, staffing, and activities accordingly. 

Tip: Allocate specific time slots for client meetings and on-stand presentations. Bygg Reis Deg is an excellent platform for client education and technical demonstrations. Consider hosting breakfast briefings or evening receptions to further engage your audience. 

Build Organisational Culture 

For many businesses, Bygg Reis Deg is a milestone that galvanises the entire team. The most successful exhibitors are those who involve colleagues from across the organisation early in the planning process. This builds internal pride and ensures everyone understands their role in delivering a successful exhibition experience. 

Tip: Involve employees in the concept phase, select a capable stand team, and ensure everyone is well-prepared with the necessary product knowledge. When your team feels ownership and enthusiasm, visitors notice – and respond. 

“The marketing department needs to challenge sales and procurement to ensure we showcase the right message,” says Ole Kristian Hansejordet, Marketing Director at Fritzøe Engros. 

Invite Existing Clients to Your Stand 

Leading exhibitors leverage Bygg Reis Deg to reinforce existing relationships. Inviting clients in advance to tailored sessions or meetings makes them feel prioritised, while you manage traffic flow effectively throughout the day. 

Tip: A digital welcome pack or personalised invitation adds a premium touch. Some exhibitors even create bespoke guided routes to lead key clients through their space. 

“The response has been very positive. Clients appreciate being invited in advance and given a tailored experience,” says Marit Sandsmark, Marketing Coordinator at NorDan. 

Engage the Senses 

A physical exhibition offers something digital channels cannot: the ability to see, touch, and interact with products directly. Bygg Reis Deg provides an immersive experience that deepens product understanding and builds trust. 

Tip: Combine short, impactful sessions with hands-on demonstrations. This not only increases product knowledge but also energises your visitors. 

Showcase What You Represent 

This is your opportunity to show the industry who you are. Use the exhibition to strengthen your brand, highlight your innovation, and gather valuable feedback. It’s also a strategic moment to assess your competitors and identify trends. 

“We invest significant time and effort into preparation to connect with both new and existing clients. The exhibition builds relationships that last long after the event,” says Svend Anders Karlsen-Moum, Marketing Manager at BEWI. 

Tip: Keep your stand message sharp and accessible – even for those unfamiliar with your business. Be bold. Use this opportunity to unveil innovations and new partnerships that reflect your vision for the future. 

Foster Internal Engagement 

Bygg Reis Deg is not only a platform for external engagement – it’s a powerful tool for building internal cohesion. The exhibition unites teams around a shared goal and reinforces pride in the company’s role within the industry. 

Tip: Make the exhibition a collective effort. Build, plan, and execute together. Share plans internally and celebrate achievements after the event. The result? Stronger culture, deeper engagement. 

Stay One Step Ahead 

Bygg Reis Deg is a catalyst for business. It attracts decision-makers, contractors, specialists, and advisors who are actively seeking smart solutions to future challenges. Position your company as a forward-thinking leader – show how your expertise moves the industry forward. 

Exhibitor Success Checklist 

Pre-Exhibition – Plan and Mobilise 

1. Define clear objectives. What are you aiming to achieve? Leads, launches, recruitment? 

2. Engage the entire organisation. Create ownership and team alignment. 

3. Invite key clients and partners. Use your CRM, newsletters, and social platforms. 

4. Design a stand that appeals to the senses. Incorporate visuals, sound, scent, and interactivity. 

5. Prepare logistics. Budget, timeline, and a system for managing leads. 

During the Exhibition – Activate and Engage 

1. Be present and approachable – Speak with visitors, be proactive, and design a memorable visitor journey. 

2. Maintain high energy – Kick off each day with internal stand briefings. 

3. Collect quality leads – Use digital tools to capture and qualify interest. 

4. Monitor performance – Evaluate daily and adapt as needed. 

Post-Exhibition – Follow-Up and Reflect 

1. Follow up promptly and personally – Reach out within five working days. 

2. Evaluate impact – What worked? What could be improved? 

3. Share success internally – Celebrate and reinforce pride across the organisation. 

In Summary: 8 Key Principles for Success 

1. Set strategic objectives 

2. Involve your full organisation 

3. Invite clients and partners well in advance 

4. Plan product launches and activities meticulously 

5. Deliver clear messaging to diverse audiences 

6. Create a stand that engages the senses 

7. Make it easy to connect—online and onsite 

8. Celebrate wins and capture lessons learned